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A tailored & targeted email marketing solution to reach NI's younger generation

A tailored & targeted email marketing solution to reach NI's younger generation

The Princes Trust Logo

The Prince's Trust NI- Email Marketing

The Prince's Trust in Northern Ireland works with thousands of young people across Northern Ireland to provide them with a wide range of skills and experience. The Northern Ireland team are always busy meeting and interacting with people through events, programmes and mentoring, and came to us for help with reaching this engaged community through more targeted and tailored email marketing to share information on upcoming activities and successes for young people in the NI community. 

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The Princes Trust Email

Bespoke Design catered to every email client

Green17 has a lot of experience designing pixel-perfect, branded emails that are automatically responsive to look great on any device. After discussion with the Prince's Trust team about their vision and the subscribers they wanted to engage with we custom-designed and built this original email template to fully reflect their brand and help increase their reach. Each building block was carefully constructed with the user in mind, to guide them to key content and retain their attention as they scroll through the newsletter.

Powerful Flexibility with Drag & Drop Simplicity for Users

The Prince's Trust NI's new email marketing system centres on a building block format which allows for total flexibility to restructure and reorganise content quickly and easily, without having to start again from the beginning. This gives the team control to add, edit and experiment with the positioning of their email content using the easy drag-and-drop style in their template.

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The Princes Trust Mailer17 Ab Testing

Optimized for Results

Email marketing optimisation has never been more important to help businesses stand out in a busy email inbox. Our solution for The Prince's Trust NI makes A/B testing easy - the team can quickly and subtly experiment with which subject lines, sender details and even different email marketing designs work best when engaging with their young audience.

All Important Stats At a Glance

User-friendly dashboard reporting features lets The Princes Trust NI easily gauge the results of each campaign from a single page. At a glance they can view how many recipients opened the email, clicked a link, forwarded your email to a friend and which calls to action were most effective. This feature provides valuable insights into how their email marketing is performing in real time with interactive analytics on all campaign activity.

The Princes Trust Mailer17 Stats