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An engaging website with useful tools to help homeowners make the right choices in today’s housing market.

An engaging website with useful tools to help homeowners make the right choices in today’s housing market.


The Mortgage Shop

As Northern Ireland’s largest independent retail mortgage broker, The Mortgage Shop required a web presence which would offer market-leading ,valuable assistance to online customers. Their previous website had become outdated and limited in terms of functionality and engagement for online users.

For the primary part of this project, Green17 designed and crafted a custom-built affordability calculator which helps first time buyers to quickly assess their income and what price of house they could potentially afford.

See it Live

37%Rise in mobile usage since launch

new visitors since relaunch


We do the important sums

The calculator we’ve built helps The Mortgage Shop website visitors to determine their lower and upper limits in today’s housing market. By entering in theirs and their partner’s income (if applicable) and the total deposit available they can see an instant overview of the mortgage value they can expect, and what price range they can aim for when viewing properties.

The calculator also determines the anticipated stamp duty of each house price, mortgage term, monthly payments and interest rate, giving users a comprehensive view of their future financial situation and expectations.

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With this handy feature, users can gain a basic understanding of their current finances and are encouraged to contact an adviser at The Mortgage Shop for more help and advice to get their foot on the housing ladder.

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A fresh, professional look

The brand remains strong throughout the website, giving a clear vision of their corporate identity and trusted reputation. During the redesign stage the opportunity was taken to drop the previous animations in favour of a more professional look and feel which The Mortgage Shop felt better reflected their brand.

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The Personal Touches

A handy location finder helps users to locate their nearest branch. Profiles of The Mortgage Shop advisers are available to give an open and welcoming feel to the organisation, with each profile giving an individual contact number, email address and short contact form for direct communication and help.

We have been using Green17 for a number of years now and we find they are very approachable and knowledgeable and have a very good understanding of the local market. Green17 deliver on every promise and understand the needs of small local businesses and how we can compete better and move with the times.