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Simon Community Beautiful redesign with user-friendly navigation

Simon Community Beautiful redesign with user-friendly navigation

Simon Logo

Simon Community

Experience: Simon Community

Simon Community required a new website to increase awareness, funding opportunities and involvement from volunteers and communities across Northern Ireland. Green17 started the project with the goal of making it clear what Simon Community offer in terms of support and campaigns as well as increase donations and encourage volunteering. The new website had to reach out to supporters as well as those seeking help, and for any charity, it is equally important to highlight where donations are being spent.

The new Simon Community resulted in a 334% increase in page views and a 63.12% decrease in bounce rate (fewer people are leaving immediately after landing on site), in the first three months.

Simon Community's new website design is user-friendly and dynamic to encourage engagement and support for the organisation. Our expertise in responsive design ensures an easy and enjoyable experience on any screen size and has successfully facilitated more conversions (in the form of donations and volunteers).

    See it Live

    334%Increase in page views


    63% decrease in bounce rate


    179% more page views per session

    Simon Communityhome-browser


    Donations are very important to Simon Community as donations help with supporting the community. A clear and pronounced call-to-action to encourage users to donate is very clear on all pages, regardless of where the user has navigated. Donations were handled through the Raiser's Edge CRM platform which Green17 also integrated into the site.

    Simon Community_donate1 Simon Community Donate Magnifying Circle
    Simon Community_events Simon Community_event_magnifying-circle


    Simon Community Northern Ireland run a number of different types of events. Green17 ensured events are laid out clearly and administrators can easily select the type of event they are running and input the date and time as well as any registration fee or sponsorship targets that might be relevant. Users can easily register and pay for events and also share via social media platforms.

    News/ Statistics

    Key statistics are pulled out throughout the site, using infographics to highlight the issues surrounding homelessness and the support Simon Community can offer. On the homepage Green17 mixed these statistics with news stories, encouraging users to find out more about the charity and to click into the articles.

    Simon Communtiy_news
    Simon Communtiy_reports

    Knowledge Hub/ Publications & Reports

    Simon Community NI regularly produces reports and publications detailing the issues surrounding homelessness and the work that they do to, including highlighting where the donations go. Green17 added colour coding to differentiate between reports and publications. A search tool was added to find specific documents and also the option to select from a drop-down to find the correct resource.

    I couldn’t recommend Green 17 highly enough. - The proposal for our website presented more than a few technical challenges, which the team took in their stride. Going above and beyond for Simon Community NI, Green 17 at all times kept a cool head and met every obstacle with positive solutions and a can-do attitude. Our website went live in November 2019 and we are delighted with both it and the support we’ve continued to receive from the team. - A joy to work with.

    Hannah O'Hagan – Digital Marketing & Fundraising Coordinator