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Moy Park Grad Hero
Moy Park Grad Hero Ipad
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A fresh new look & feel for Northern Ireland's largest employer​

A fresh new look & feel for Northern Ireland's largest employer​

moy-park-hero

Moy Park Graduate Programme

As Moy Park's web partners we were tasked with creating a fresh, fun and less formal section of the corporate website to target recent graduates interested in commencing an exciting and international career journey with one of Northern Ireland's largest global brands. 

Results from 2016 have shown that the newly designed section has facilitated a marked improvement in conversions, with almost 1 in 4 graduates (24%) who viewed the landing page going on to submit an application for a place on the graduate programme.

See it Live

4,500+

Page Views

Conversions

250+

Website Sign Ups

*results within first 6 months of section launch

Moy Park Grad Browser Moy Park Grad Magnifying Circle

Green17 worked with the team at Moy Park to determine the key features and benefits of the company's graduate programme which would appeal most to young people looking to start their own career. To visually communicate this we used a combination of animated icons, questions and engaging headlines to quickly capture and retain the attention of the user as they scroll down the page.


Influencing the user journey was a primary focus of this project, and the animated pathway also works to fluidly guide the user through the key information leading them to the end point where they are encouraged to apply for the programme.

To highlight the personal side of the corporate brand, our design included real quotes from recent graduates as well as Moy Park's CEO Janet McCollum  to give potential applicants a true reflection of what it's like to work at Moy Park.

A selection of testimonials are included from current graduates on the programme with various education and experiences to show the diversity of successful applicants and make the programme relatable to users through real life case studies and storytelling. 

Andrew Resized
Moy Park Grad 2