Easy to digest application process
UX research has shown that users are more inclined to perform a complex action if it is broken down into several small steps.
Green17 deconstructed the long complex online application form down into 5 key steps, allowing the users to jump back and forth and save drafts as they wish. A clear progress bar shows what is remaining to complete before submission. Green17 provided several mistake-prevention techniques such as checking the application form as the user typed to show all inputs on the page which had be filled in and ensuring that the right type of data was input e.g. dates, email addresses.