Green17 Creative | Lagan Valley LeisurePlex
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Leisureplex Logo

New website showcasing the top class sporting & leisure facilities in Lisburn

New website showcasing the top class sporting & leisure facilities in Lisburn

Leisureplex Logo

Lagan Valley LeisurePlex

Green17 was tasked with creating a website which would showcase the top class sporting and leisure facilities available within the Lisburn & Castlereagh City Council (LCCC) council area. The overall online presence was improved targeting a wide target audience which encompasses all age groups.

The Leisure Plex’s previous web presence was limited, hidden within the main Lisburn & Castlereagh City Council website which did not facilitate rich content and detailed information to promote the facilities, offers and events available.

See it Live

153%

153% increase in page views in first month

137%

Increase in mobile sessions in first month

11,11,10,8,9,7,8,9,8,5

34.98%Decrease in bounce rate

Leisure Plex Home Browser 1

A mobile-first approach

As with most public-facing websites, mobile traffic to the existing site was very high and trending upwards. With this in mind, the new website was designed with a mobile-first approach. Strong emphasis on visual imagery immediately portrays the impressive facilities with stunning photography.

Icons & illustrations to support the brand language.

Intuitive icons were designed to navigate users quickly to the desired activity or event for further information and booking.

Prioritising the information that users want most

Folowing a public consultation headed by Green17 a number of key points were identified to guide the design and functionality required by site users. Priorities included quick and easy access to opening times, online booking, up to date information on facilities such as pool closures, and promotions for events and offers.

Leisure Plex I Pad Wireframe Leisure Plex Magnifying Circle

Appropriate FAQs added to each page for effective time-saving

Adding FAQs to appropriate pages was an effective time-saving measure for both Leisure Plex administrative staff and website users. The CMS ensures easy management of the FAQs for staff updating the site, with the ability to publish FAQ content to multiple website sections as required.

Leisure Plex Faqs

Content Management System

Green17 integrated a simple but powerful content management system which enabled the admin team to have one central login for editing. Green17 have provided the same CMS to several LCCC department websites and so this was a streamlined and cost-effective approach. Staff training was provided by Green17 and support manuals provided.

Leisure Plex Cms Browser 01 Leisure Plex Magnifying Circle 01
Email Template

Connecting with visitors

A ‘call to action’ button encourages website users to sign up to receive emails containing exclusive content about offers, holiday opening times, competitions and more. Custom email templates and campaigns allow staff to quickly and efficiently engage users. Detailed information about email open rates is available to admin staff, and the option is provided to automatically test subject lines and content for future content planning.