Simplicity around every corner
Many customers like advice from an expert to give them the confidence to buy the most suitable product which will fully meet their needs. Green17's new website design is consistently structured through every page to give users clear and simple direction at every stage of the user journey.
Too much choice can often reduce conversions and confuse customers therefore we significantly reduced the number of buttons or calls to action on the previous website to focus on one simple message - to call the Garage Door Systems team for a no-obligation quote.
All about the Customer
Focusing on the benefits of each door rather than its technical specifications was another conscious change to the website design for Garage Door Systems. At the initial researching stage of the buying process customers often find too much technical jargon offputting, whereas a more benefit-led approach helps to influence their decision and encourages them to explore the product in more detail.
A Modern Look & Feel for the Recognised Brand
Garage Door Systems is a leading garage door manufacturer in Northern Ireland and its new website design centres on building upon that established brand by adding a modern look and feel with stronger brand consistency throughout. A reduced colour palette helps achieve this - the brand's famous red with yellow highlights weaving their way throughout each page of the website design for a professional and contemporary look and feel for the brand.
The website redesign has been very successful since its launch, increasing customer conversions by more than 50% compared to the previous year. Green17 are continuing to work with Garage Door Systems on other aspects of its digital marketing strategy to help strengthen its online presence and retain its position as a household name.
We have partnered with Green 17 for the previous 6 years. In that time our website presence has developed significantly and continues to develop with the input and help from Adrian, Kathy & Team. We now appreciate that a good profitable web presence is not a fit and forget project. It needs constant attention, improvement and challenge. As a small company we depend on the experience, help and assistance Green17 Creative provide to ensure we drive value from our online visibility. I would highly recommend them.