3. Hootsuite
Price: Free (paid options available)
Social accounts: Facebook, Twitter, LinkedIn, Instagram, YouTube.
Our Thoughts:
Hootsuite is probably the most well-known social scheduling tool on the market, with over 10 million customers worldwide. Unlike Buffer, Hootsuite allows users to make lists of their interactions and mentions and also create lists to monitor and listen online for potential business opportunities. The only issue with this is the screen can get a bit cluttered and overwhelming until you get familiarised with how it all works.
Whereas other tools like Buffer concentrate largely on posting out content, Hootsuite also pays attention to the listening aspect of social media which makes it perhaps a more well-rounded tool for businesses investing in social media marketing. Similarly to Buffer, it has its own mobile app for iOS and Android, which caters perfectly to marketers on-the-go.
The only potential downfall we can see with the free version of this app is that you can only link 3 social profiles and again reporting is rather basic, so if your business is seeking activity on more than 3 social media platforms you'll need to upgrade to a paid plan to see Hootsuite's real value.