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Fly high on Twitter with these top 10 tips

Want your business to be more noticed on Twitter?

Let's face it, introducing your business to Twitter is daunting, but with some basic principles, a clear strategy and commitment you can quickly start building a loyal following of existing and potential customers. Unlike using Facebook for business, you'll need to craft your tweets into 140 characters which can seem challenging, but with the right guidance, you will soon start reaping the rewards of promoting your business on this highly popular social platform.    

It’s important to note that you shouldn’t expect overnight success, this is definitely the case of a marathon, not a sprint – the secret is to invest in creating interesting online content full of useful and shareable information and soon you should begin to see the crowds gathering.

Here are our top 10 tips to help you pave your way to Twitter success:

1. Get back to basics


Whether you're completely new to Twitter, or have briefly dabbled with this social channel, it's beneficial to brush up on the basics of hashtags, mentions, retweets and followers before launching your new business strategy. 

Get to know your new environment and take a browse through Twitter's beginners' tutorial which explains all.

2. Define your Goals


What do you hope to achieve from using Twitter? Who do you want to reach? What do you want to communicate to them? These are the most important questions to keep in mind when creating your strategy. 

Businesses who gain great success from Twitter often project a strong and defined brand, a consistent voice and know exactly how to appeal to their target audience.

3. Share content by others


Sharing content is one of the main attractions for many social media users. Interesting facts, statistics, news stories and social trends – try to become a resource for being the first to share compelling viral content and the crowds will follow.

4. Originality


Yes, it’s beneficial to share posts from other accounts, but when it comes to effective tweeting the more original content you can post, the better. Followers want to know what you are saying, doing and learning, and Twitter is the best way to project your voice. 

Tweet well and tweet often.

5. Don't focus entirely on business - be fun!


Not all posts need to be business orientated. Inject some personality into your timeline occasionally - people like to know you're not a robot!

Posts about TV, film, your pets and hobbies help to show the people behind the posts, helping to relate to the followers you're gathering.

6. Time your Tweets


It's surprising the difference that scheduling your tweets can make; it's all about aiming to catch your target audience at the right time. Commuting times, for instance are an excellent time to grab smartphone users when they are scrolling social media for interesting and entertaining content. 

Hubspot shared a great post at the beginning of this year showing proven research to confirm the best times to publish content on each social media platform for maximum engagement. Twitter showed best engagement between 12pm-3pm on weekdays, and 5pm on weekends.

Social media management tools such as Hootsuite can help with this by allowing you to schedule your tweets in advance for maximum exposure.

7. A picture tells 1000 words


Images and video content are a proven way to increase traffic to your network. Research from the Social Media Examiner shows that there is a 150% increase in retweets just by including images.

If you're not familiar with photo-editing software, try Canva, a free website resource which lets you quickly create original and quirky designs to share through social media.

8. Connect your social media accounts

Social Media

Multiple platforms are the best way to get exposed and reach a wider collective audience, and with dashboard management tools such as Hootsuite, Buffer, or Sprout Social it's easy to post and share content to all your social sites with just one click of a button. 

9. It's important to listen


It's true that you must have a voice to make your mark in the world of Twitter, but it is equally (if not more) essential to listen to what others are saying and get involved in relevant conversations. 

One way to stay tuned in is by creating lists, because you can curate multiple streams which contain only selected accounts, allowing you to group certain sources and keep updated.

10. Gauge your response


As with any project, in order to improve it is essential to evaluate; to see what's working and what isn't. Thankfully, many programmes have been designed to make this easy for users to carefully monitor their progress online. Some recommended free examples of social analytics tools include Buffer, Followerwonk and of course, Google Analytics.

These tools will gather data and produce reports which measure your social platforms, including what, how and when users are engaging and interacting with you.

These 10 tips should see you on your way to a successful Twitter presence, but ultimately it's all about being confident to get stuck in and always measuring your results as you go along.

As a web design agency in Belfast, we choose to use Twitter to share our top tips and tools, experiences and important industry news to help advise businesses on how to become strong influencers online. If you like this post,  please follow us at @green17 to see more and join in with the conversations we're having!

Do you use Twitter to promote your business? Is there anything you particularly struggle with at the moment? We'd love you to share your experiences with us in the comments below and we'll offer some useful advice.

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