Social Media Marketing

If you're a business owner that hasn't embraced social media networking as a major component of your marketing strategy it's time to start thinking.

• 500 million active Facebook users (source)
• 50 million Tweets per day (source)
• 133 million blogs (creating 900,000 blog posts every 24 hours) and around 77% of internet users read blogs (source)

 

Even more interesting...

• 91% of people read blogs, watch user generated video, participate in other social media (source)
• 55% of decision-makers are in social networks (source)
• 43% are creating media (blogs, uploading videos or articles, etc.) (source)

 

Whether you love them or hate them, social media sites such as Twitter and Facebook help you connect with your customers. Have a good Tweet and your message could go round the globe and back in minutes = more hits on your site = better business.

The key to Social Networking is building relationships between you and your customers and the better you can do this the stronger your brand will be. There are 500 million users on Facebook and Twitter has over 18 million users, so like any other market you need to know who you want to talk to.

The advice we give our clients is forget the old hard sell mindset you may have had in the past and almost think of it as talking directly with a person. Focus on adding value to your follower's lives, gaining credibility and building trust, and while you are there reminding them of your wonderful services and products.

Your customers may love something, they may hate it, the key is how you deal with it. Some clients get scared, 'what if it's bad comments' because in essence it is having your customer support open to the world. However we are great believers in, if there is a problem fix it! It's far better to know there are problems in your business that you can work out how to fix, and show the world you want to do things better.

We will analyze what your existing social media strategy is, if you have one and figure out which tools are best for your demographic. We can then create your accounts, style your profiles, integrate the feeds into your site and train and help you manage them all. We usually suggest you do this for about 10 - 15 mins everyday depending on the size of your business, but don't worry once we show you the ropes, it's quite easy and exciting to do!

Follow us on Twitter, Facebook, Linked-in and have a peak at our photos on Flickr.